Tired of high-pressure tactics, surprise fees, and poor communication? Whether you’re buying or selling, HOYO puts you back in control, without the hassle of an agent.
Get transparent and trustworthy guidance from a real estate expert to simplify complex paperwork and processes, without high commission fees. Plus, we'll connect you to vetted, proven providers like appraisers and finance companies making us a true one-stop shopping or selling experience.
No agents out for commission, just highly effective technology supported by people who care about you!
Discover A New Way To Buy And Sell Real Estate
Whether your a buyer or a seller, we've got your back.
Sell Your Home
Sellers save up to 3.5% on commission
List your Home with guidance and only deal with real buyers, no tire kickers.
HOYO streamlines the process, offering guidance when needed and staying hands-off when it’s not, giving buyers and sellers complete control with built-in support.
Cost Savings
More Control
Expert Guidance
Avoid Bad Agents & Realtors
List Of Trusted Vendors
Getting Started Is As Easy As 1-2-3
1
Sign Up
Create an account and make HOYO your authorized agent to start selling or to tour properties.
2
Find Homes Or Buyers
Get assistance when you need it and take total control when you don't.
3
Make Your Move
Sell or buy with confidence, choosing from and listing on the MLS.
Our Trusted Partners
We founded this platform because we saw firsthand how broken the traditional real estate model can be.
Our founder witnessed poor representation run rampant—agents more focused on commissions than on clients, deals rushed or mishandled, and buyers and sellers left in the dark. It became clear that the system wasn’t serving people—it was serving itself.
But here's the truth: buying or selling a home isn't as complicated as it's made out to be. With the right tools and a bit of guidance, most people are more than capable of handling it themselves. We created this platform to empower buyers and sellers to take control of the process, confidently navigate their transactions, and save thousands of dollars in the process—without sacrificing support when it matters most.
This is real estate, reimagined: simple, transparent, and built for you.
The real estate market in Central Florida and the surrounding areas is vibrant, fast-moving, and full of opportunity! But it can also be competitive and overwhelming without the right support.
Whether you're buying your dream home or trying to sell for top dollar, HOYO makes navigating the market easier, faster, and more cost-effective.
From Our Blog
How to Deal With Multiple Offers On Your FSBO Home
By Robert Urban, FSBO Seller, Great Negotiator (Unless I am trying to convince my wife to watch a different show-then I always lose) Hot Property! You’ve Got Multiple Offers-Now What?
FSBO Tax Implications in Florida
So, You Want to Sell Your House Yourself in Florida? Let’s Talk About the IRS By; Robert Urban, FSBO Seller, Fellow Tax Payer, Not a CPA, but knows enough to give decent advice Ah, Florida.
FAQ
Look through the answers to the most popular questions of our customers. Didn’t find what you need? Just send us a request and we will get in touch with you shortly.
What is Home On Your Own??
Home On Your Own is a platform that empowers you to buy and sell real estate on your own terms, without the need for a traditional agent. We provide the tools, resources, and support to help you navigate the process confidently and save on commission fees.
How does Home On Your Own help me save money?
When you sell with Home On Your Own, you can save up to 3.5% on commission fees compared to traditional real estate agents. When you buy, you can receive up to 1% commission as cash, putting more money in your pocket.
Is HOYO a licensed real estate brokerage?
Yes, HOYO was created by two successful Orlando area Realtors and are licensed to negotiate and assist with contractual obligations as your representative
Do I get assistance with contracts?
Yes, a Team Member is always just a click away if you need assistance. All of the contractual materials needed to close the sale or purchase a property are available online with clear, concise instructions for completing each.
Do I need a real estate agent to use Home On Your Own?
No! Home On Your Own is designed for buyers and sellers who want to take control of the process without an agent. However, we provide guidance and support every step of the way.
How do I list my home on Home On Your Own?
Listing your home is simple! Create an account, provide details about your property, and upload photos. We’ll guide you through the process to ensure your listing stands out.