The Traditional System is Broken
Here’s Why We Built HOYO
Buying or selling a home should not cost you 6 percent in commissions or force you to work through middlemen who slow the process. Most buyers find the home themselves. Most sellers do all the preparation. New rules from 2024 now push even more costs onto buyers.
HOYO replaces the old process with a modern and transparent way to buy or sell that keeps you in control and helps you save thousands.
Trusted by Florida’s Leading Real Estate Partners
Recognized by leading organizations that help buyers and sellers succeed every day.
These are trusted vendors that HOYO users often choose for inspections, title work, insurance, and closing services. Use theirs or bring your own. You always stay in control.
Three Steps to Skip the Realtor
Whether you’re buying or selling, sign up with Home On Your Own and keep it simple.
Looking to Buy?
Browse Listings
See every home for sale in Florida and explore at your own pace.
Tour Homes
Schedule in-person or virtual tours for a small fee that is reimbursed at closing.
Buy and Get Cashback
Make offers with confidence and receive up to 1 percent cashback at closing.
Discover the no-realtor way to buy
Get up to 1% cash back at closing – all without an agent in the middle. After signing up on HOYO, browse curated listings at your own pace, and make offers with confidence.
Ready to Sell?
Create a Listing
Set up your listing in minutes and keep full control of your property details.
Get MLS Exposure
Your home appears on the MLS plus all major real estate sites where buyers are searching.
Sell and Save
Pay 2.5 percent at closing and keep thousands you’d otherwise spend on commissions.
Discover the no-realtor way to sell
Save up to 3.5% on commission – no agents, no pressure. After signing up on HOYO, list your home with expert guidance, and connect only with serious buyers.
See Your Savings in Seconds
Use our quick calculator to see how much cash back you earn when buying – or how much more you save when selling with HOYO.
How It Works
When sellers list with HOYO, they only pay 2.5% instead of the traditional 6%. From that, HOYO gives buyers back up to 1% at closing. That means sellers save thousands, and buyers earn cash back – a win-win without realtor middlemen.
Browse any home, for sale in Florida
HOYO works with MLS-listed properties, not just HOYO listings.
17 BRADEN CASTLE DRIVE BRADENTON FL 34208
$195,000
Heated SqFt: 854 sqft
Bathrooms: 1
4011 VENETIAN BAY DRIVE KISSIMMEE FL 34741
$275,000
Heated SqFt: 1,470 sqft
Bathrooms: 3
8670 88TH PLACE OCALA FL 34481
$299,999
Heated SqFt: 854 sqft
Bathrooms: 2
2585 MANESHAW LANE KISSIMMEE FL 34747
$389,000
Heated SqFt: 1,440 sqft
Bathrooms: 3
34 SPORTSMAN TER Rotonda West FL 33947
$449,200
Heated SqFt: 2,006 sqft
Bathrooms: 2
9233 SOUTHERN BREEZE DRIVE ORLANDO FL 32836
$3,985,000
Heated SqFt: 6,346 sqft
Bathrooms: 6
1148 GRAND TRAVERSE PARKWAY REUNION FL 34747
$14,500,000
Heated SqFt: 17,694 sqft
Bathrooms: 20
323 DORADO BEACH EAST DORADO PR 00646
$25,900,000
Heated SqFt: 8,137sqft
Bathrooms: 12
Click ‘Search Homes’ to browse by address, neighborhood, city, or ZIP code.
Sell Smarter, Get Your Home Everywhere Buyers Look
With HOYO, your home is listed on the MLS and syndicated across leading real estate sites where buyers are already searching – while you keep more of your equity.
List your home everywhere buyers are searching while paying only 2.5 percent at closing.
See How Real People Use HOYO
Make offers instantly without an agent, manage showings on your schedule, chat directly with buyers and sellers, and complete your entire transaction securely online.
Real People. Real Savings.
See how sellers kept more equity and buyers earned cash back with HOYO’s smarter way to move.
Buyer Testimonial
– Marcus L.
– Monica D
– Sophie M.
Seller Testimonial
– Rachel P.
– David R.
– Linda S.
Why People Choose HOYO
HOYO makes buying or selling your home simple and cost-effective. You’re always in charge, with built-in support whenever you need it – and lower costs every step of the way.
Save Thousands
Lower commissions mean you keep more of your money. Sellers pay only 2.5 percent. Buyers can earn up to 1 percent cash back.
Take the Lead
You decide how and when to move forward. List, buy, negotiate, and make decisions on your own terms. The process stays clear and predictable.
Expert Support
You are not doing this alone. Guidance is available whenever questions come up. You choose when to involve expert help.
Trusted Network
Access vetted professionals when needed. Appraisers, inspectors, lenders, and other partners are available. No guessing who to trust.
No Middleman
No high-pressure sales tactics. No unnecessary handoffs. No incentives that work against you.
Learn on the Go
The Home On Your Own Podcast brings you practical tips and real stories to help you buy or sell without agents. Listen anywhere – at home, on the road, or while house hunting.
Learn With Us Live
Got questions? Join our free webinar on February 18, at 1 PM EST. We’ll walk you through the process, share expert insights, and answer your questions in real time.
Built for People, Not Commissions
HOYO was created to give buyers and sellers real control, clarity, and savings without a middleman.
The traditional real estate system often puts commissions first and people second. HOYO flips that model and gives you the tools to stay in charge of your transaction. With a simple and transparent platform plus expert guidance when you need it, you can buy or sell your home with confidence and keep more of your money at closing.
Tips, Stories & Insights
Browse our latest posts for smart ways to save money and move with confidence.
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Reliable.
Licensed. Secure.
HOYO is a licensed Florida brokerage with verified MLS access and a fully protected process.
Your transaction is supported by a licensed Florida real estate broker and attorney-reviewed systems. Every contract and every step is monitored for compliance so you can move forward with confidence. You always know your process is safe and correct.
FAQ
What is Home On Your Own?
Home On Your Own is a platform that empowers you to buy and sell real estate on your own terms, without the need for a traditional agent. We provide the tools, resources, and support to help you navigate the process confidently and save on commission fees.
What is Home On Your Own?
Home On Your Own is a platform that empowers you to buy and sell real estate on your own terms, without the need for a traditional agent. We provide the tools, resources, and support to help you navigate the process confidently and save on commission fees.
Does creating an account and using the platform cost me money?
No, creating an account is completely free. We only earn when you save money.
How does Home On Your Own help me save money?
When you sell with Home On Your Own, you can save up to 3.5% on commission fees compared to traditional real estate agents. When you buy, you can receive up to 1% cashback, putting more money in your pocket.
Is HOYO a licensed real estate brokerage?
Yes, HOYO was created by two successful Orlando area Realtors and are licensed to negotiate and assist with contractual obligations as your representative
Do I need a real estate agent to use Home On Your Own?
No! Home On Your Own is designed for buyers and sellers who want to take control of the process without an agent. However, we provide guidance and support every step of the way.
How much can I save when selling my home?
By selling with Home On Your Own, you can save up to 3.5% on commission fees, which translates to thousands of dollars in savings depending on the sale price of your home.
How do I list my home on Home On Your Own?
Listing your home is simple! Create an account, provide details about your property, and upload photos. We’ll guide you through the process to ensure your listing stands out.
Ready to Save Thousands or
Earn Cash Back?
Sign up for free. No credit card. No upfront fees.
We’re Here to Help
Buying or selling, big questions or small – our team is ready to guide you.
support@hoyonow.com
Call Us 407-493-9496